PLMA Amsterdam 2024

Discover the latest plant-based innovations from the private label at the PLMA!

For more than 35 years, PLMA‘s annual ‘World of Private Label’ International Trade Show has brought retailers together with manufacturers to help them find new products, establish new contacts and discover novel ideas that ensure the success of their private label strategies. Despite the challenging years, private label continues to maintain a strong market position.

Vegan chicken, vegan fish and vegan eggs are on the menu at PLMA’

‘Discover the latest vegan innovations at the PLMA!’

Making the switch to a plant-based diet is a key subject that appeals to more and more consumers. That’s why the PLMA provides ample space to develop plant-based products like vegan chicken and fish, and even vegan eggs. More and more supermarkets and retailers are seeing a growing demand for these products and are keen to respond.

The PLMA is an important platform for producers and retailers to discover, showcase and promote their innovative products.

PLMA 2024 plant based innovations

Schouten offers plant-based chicken, fish and eggs

‘Schouten is responding to the growing demand for plant-based alternatives to meat. Discover their plant-based chicken and fish products at PLMA!’

Schouten, a leading producer of meat substitutes, is responding to the growing popularity of plant-based products. Consumers are increasingly switching to diets with fewer animal products, so demand for these products is growing. Schouten offers several vegan products as alternatives to traditional meat products, including vegan chicken, vegan fish and a vegan egg substitute.

Vegan chicken

Schouten’s vegan chicken products are a tasty and nutritious choice for consumers looking for plant-based alternatives to chicken. Unique to their range include Smoked Chickenless Filet Pieces and Mycoprotein Nuggets.

This is what Schouten Europe is sampling at PLMA 2023: 
Vegan chicken and Plant-based chicken: Southern Fried Chickenless Wings.
PLMA Amsterdam 2024 Smoked Chickenless Filet Pieces

Smoked Chickenless Filet Pieces

‘Stand out with this trendsetter.

New to Schouten’s range are Smoked Chickenless Filet Pieces. This product is unique in the market and can also be used cold. Due to their wide applicability and thanks to the delicious slightly smoked flavour, they fit perfectly in cold dishes such as salads, pasta dishes and wraps. This allows you to develop distinctive plant-based products that appeal to flexitarians, vegetarians and meat lovers alike!

Visit their stand and taste this unique product.

Mycoprotein Nuggets

‘Enjoy crunchy Nuggets: the perfect snack to accompany drinks!

Looking for distinctive snacks? Try our delicious Mycoprotein Nuggets, a unique new raw material! This tender, juicy and crunchy snack has a flavourful mix of spices. Stop by our stand and experience the taste of this extraordinary product. Visit Schouten at the PLMA and taste this delicious snack!

PLMA Amsterdam 2024 Mycoprotein Nuggets

Vegan egg substitute

“Sustainability and health come together in Schouten’s No Egg White!”

Schouten understands that consumers are also looking for sustainable and healthier egg substitutes. That’s why Schouten has developed vegan No Egg White. This egg substitute is made from rapeseed oil and soy protein. It’s perfect for vegans, vegetarians and those looking for a healthy and sustainable alternative to eggs. It offers the authentic egg experience, but it’s free of animal cruelty and cholesterol. It is therefore more suitable for use in salads than tofu, which is still often used in vegan egg salad.

Visit Schouten at the PLMA and try the irresistible vegan egg substitute!

This is what Schouten Europe is sampling at PLMA 2023: 
Vegan egg white and Plant-based Vegan egg white: No Egg White

Taste the future of meat substitutes with Schouten at the PLMA!

Visit the PLMA in Amsterdam and meet Schouten, the experts in plant-based and vegan products! As one of 2,600 exhibitors, we will present our latest innovations and showcase our wide range of private-label meat substitutes. Visit us at the Brabant Paviljoen: stand 7.D26 in the Europa Plaza, Hall 7. The PLMA will take place on 23-24 May at the RAI Exhibition Centre in Amsterdam, the Netherlands. Don’t miss it!

Eveline Scherff - Sales Support Specialist

Curious what we can do for you at the PLMA?

Do you have questions about our plant-based products? Would you like to make an appointment? Please contact Eveline Scherff, our Account Manager. You can also email Eveline directly at:

Eveline Scherff - Sales Support Specialist

Please complete our contact form

You can get in touch directly with one of our commercial employees using the form below. We want to work together with you about how we can make your ideas a success, without any obligation. We will contact you as soon as possible, but no later than within two working days.

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    Our experts

    Arjaan van der Giessen - Commercial Director
    Arjaan van der Giessen
    Commercial Director
    Eveline Scherff - Sales Support Specialist
    Eveline Scherff
    Sales Support Specialist
    Daan Vetters - Sales Managers QSR
    Daan Vetters
    Sales Manager QSR


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