Green Protein Alliance

GoodBite has joined the Green Protein Alliance (GPA) together with a number of other leaders in the food industry. The GPA is a unique collaboration between the retail sector, the catering industry and other food producers who want to give the consumption of vegetable protein a major boost.

Henk Schouten at Green Protein Alliance

The market for products with vegetable protein is already developing at a significant pace, driven by an increased consumer interest in healthy and sustainable food. GoodBite also sees opportunities in this increasing demand for healthy and sustainable products. The Green Protein Alliance’s joint ambition is a market where products with vegetable protein are a natural choice. For any time of day, top quality and with a good price-quality ratio.

What is the Green Protein Alliance?

The Green Protein Alliance is a collaboration of sustainable frontrunners in the food industry who want to give the consumption of vegetable protein a major boost. The Green Protein Alliance’s initiators are DuurzaamDoor (RVO.nl), NewForesight and Het Planeet, in collaboration with the Platform Voedseltransitie (Food Transition Platform).

Founding Members

Green Protein Alliance Founding Members meeting 7 juli 2016

The Green Protein Alliance’s Founding Members are: Albert Heijn, Bonduelle, BOON, The Dutch Weed Burger, GoodBite, HAK, Marley Spoon, Rechtstreex, RotterZwam, ValkVers – De Cantharel, Vegafit, Vivera, as well as Natuur & Milieu (Nature & Environment) and Het Planeet. They are supported by the Ministry of Economic Affairs and have the Voedingscentrum (Nutrition Centre) and Milieu Centraal (Environmental Central) as their knowledge partners. This has resulted in a very powerful shared message.

Visit the Green Protein Alliance website for more information.

Please complete our contact form

Use the form below to get in touch with one of our commercial staff members directly. We want to work together with you about how we can make your ideas a success, without any obligation.

We will contact you as soon as possible, but at the latest within two working days.

You'll receive a confirmation upon your request

Don't want to miss anything about the development of plant-based protein products? Then sign up for our bi-monthly newsletter. And you can count on relevant exclusive market insights, worldwide innovations and developments within products, raw materials and packaging.



fields marked with an asterisk (*) are mandatory