In the spotlight: Plant-based Chicken

A growing number of people are tuned in to the advantages of plant-based protein products, partly due to consumers’ increasing awareness of animal welfare and the environment. The health benefits of meat replacement products and an ever-growing demand for more variety of foods are important factors too. These are all reasons that plant-based alternatives to meat are gaining in popularity. Did you know that plant-based chicken is the fastest growing meat replacement option?

Schouten Europe: manufacturer vega en vegan meat substitutes: Marinated filet

What are meat replacement product made of?

Meat replacement products contain soy, wheat, peas and other ingredients such as lentils and quinoa. Each ingredient has its own unique protein composition. The plant-based protein options on the market that contain high-quality nutrients is rising due to a combination of these different ingredients and the growth in this market.

Plant-based chicken is gaining popularity

Chicken is one of the most-consumed meat products across the globe. As a result, the market offers many different plant-based chicken products as replacements or alternatives to real chicken. These products are made from plant-based proteins and are gaining in popularity. The taste, structure and bite of these products is very similar to real chicken pieces, fillets and nuggets.

The plant-based chicken segment in Europe

The number of chicken products made from plant-based proteins has risen sharply over the last few years. In 2019, the plant-based chicken segment totalled about 43% of the European market for meat replacement products. This segment is expected to see an annual growth of 15.8% on average over the 2019-2025 period – rising to almost 4,888.4 million in 2025.

Plant-based chicken products available

The plant-based chicken products available on the market can be divided into two types: breaded and non-breaded:

Non-breaded plant-based chicken products:

Schouten Europe: manufacturer vega en vegan meat substitutes: Marinated Skewers

Stir fry strips

The strips have a real shredded structure, so that it looks like chicken: easy to use in salads, as a pizza topping or in a stir fry.

Marinated Filet

The fillet is a lightly seasoned vegetarian fillet with the structure of chicken: perfect for roasting in a pan.

Marinated skewers

These skewers are great with rice dishes, chips or some crusty bread: great for on the grill or barbecue.

Breaded plant-based chicken products:

Schouten Europe: manufacturer vega en vegan meat substitutes: Vegan chicken burger

Vegan chicken burger

One of the many different vegetarian burgers on the market. Some are made from soy, others from peas and wheat protein.


100% plant-based, with a crunchy coating. These products can be prepared in the pan, oven or deep fat fryer.

Vegan Chicken Tenders

These vegan chicken tenders are made from soy protein and are 100% plant-based. They are wonderfully crunchy and have a pleasant ‘chicken’ taste.

Do you have a question about plant-based chicken products? Let us know!

At Schouten, we have a great variety breaded and non-breaded plant-based chicken products. Visit us to see our product range! Would you like to add plant-based chicken to your product range? Contact us.

    Plant-based: Three important trends.

    Interested in plant-based protein products? At Schouten, we closely monitor the most important developments in the market. Please download our white paper now and discover three important trends in the market.

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