Client case: Jumbo Veggie Chef

Are you responsible for optimising the product range? Or are you in charge of making improvements and would you like to place distinctive products on the market? If so, we would be more than happy to advise you. Together we can develop plant-based products that not only match your current assortment, but are also outside the box. Allow us to show you our knowledge about taste, bite, texture, nutrients, minerals, allergens and ingredients. To get a better idea of what we could do for you, you can read below what we have already done for our client Jumbo (one of the largest Dutch supermarket chains).


Vleesvervangers en vegetarische producten Jumbo

Client: Jumbo Supermarkten
Case: Co-development of Jumbo Veggie Chef own brand Contact at Jumbo: Nico Wormgoor (senior assortment manager)
Quote: “Schouten has been supplying our vegetarian products in private label form for years.”

Vleesvervangers: Producten met veel ijzer

A new vegan and vegetarian line for Jumbo

The requests we receive vary enormously. For example, one day we could get a request for a vegetarian hamburger for the private label of an international retailer and the next day a meal producer might ask us to reflect on a new vegetarian product for a sauce. As a result, when supermarket chain Jumbo asked us to contribute ideas about new vegetarian products, we were more than enthusiastic!

The issue: introducing plant-based products under Jumbo house brand

In 2017, Jumbo decided to give their vegetarian range a major boost. In order to offer more products to a growing group of flexitarians, or consumers who are looking for alternatives to meat. The big challenge was to introduce this broad line of vegetarian and vegan products as a house brand and to position them within their existing vegetarian shelf.

Jumbo and Schouten collaboration

Jumbo, in conjunction with Schouten, has introduced a new product line: Jumbo Veggie Chef. This has been on Jumbo’s shelves since October 2017. In the meantime, Schouten supplies no less than 12 of the products in this line. Schouten is responsible for development, production, packaging and delivery. Furthermore, the packaging has its own Veggie Chef look & feel, supplemented with the Schouten’s GoodBite logo on the side. We are proud of this long-term and pleasant cooperation.

The end result between Jumbo and Schouten

Flying out the door

In this assortment, the bratwursts and the nut burgers really fly out the door. The nut burger is a high-quality product, the nut mix provides a good bite and unique taste experience. The burger tastes delicious in a roll or with a hot meal. The vegetarian bratwursts are very tastily seasoned; this product is, just like the nut burger, a complete meal component as a result of being enriched with iron and vitamin B12. These sausages taste great with hot meals, but are also delicious from the BBQ or grill.

VeggieChef Nutburger

VeggieChef Bratwurst

Schouten is 100% behind the products it supplies  

Nico Wormgoor from Jumbo on the collaboration: “At Schouten: a deal is a deal. These professionals are 100% behind their product. They care about people, animals and the environment. They have a wealth of knowledge. They have been supplying our vegetarian products in private label form for years. Their enthusiasm is contagious. I hope that Schouten can fully benefit from all developments in its sector. But I actually expect that it will be at the forefront of these. ”

Would you also like to develop a whole new line? Get in touch!

Let’s get acquainted! Together we will work out great vegetarian and vegan concepts. Feel free to contact us and let the brainstorming begin!

    Plant-based: Three important trends.

    Interested in plant-based protein products? At Schouten, we closely monitor the most important developments in the market. Please download our white paper now and discover three important trends in the market.

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      Anke van Eijk
      Anke van Eijk
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      Henrieke Ouwerkerk
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