Schouten is a partner of the National Week Without Meat for the fourth time in a row

Schouten Europe B.V. is this year once again one of the parties that will be making the National Week Without Meat possible. This year, the annual initiative takes place from 8-14 March. Schouten has been involved in this since the first edition in 2018.

Vegetarian: Tasty and easy

During the National Week Without Meat, participants are inspired to eat vegetarian food for a week, to experience how tasty and easy this can be. Participants can register via the website  weekzonder meat.nl.

Peter Schouten, general manager of Schouten Europe, explains why Schouten is participating again this year:

“We believe that many people still would like some help to make the step to more plant-based nutrition. This national campaign significantly contributes to our goal of introducing more and more people to meat alternatives. That’s why we have this year once again confirmed that we’d be partners.”

National Week Without Meat has a growing impact

Numbers from research agency Blauw show that 46% of Dutch people saw the campaign for Week Without Meat last year, compared to 43% in 2019. The number of participants has also increased. Last year, 14% of the Dutch population participated in the Week Without Meat, equal to a whopping 2.4 million people. This was an increase from 11% in 2019.

People who participate in the Week Without Meat do not eat meat for an average of 4.7 days ^[1]. Supermarket sales support these figures during the Week Without Meat. In 2020, no less than 200.4% more meat substitutes were sold compared to an average week  ^[2]. That makes it the most impactful sustainability campaign for supermarkets.

^[1]Source: “De 3^e Nationale Week Zonder Vlees – highlightrapport”, Blauw (2020) [The 3rd National Week Without Meat highlight report]

^[2] Bron: “webinar vega(n) – actualiteiten en relevantie voor onderzoek”, IRi (2020)