Colruyt is switching to a sustainable tray

Supermarket giant Colruyt has been living up to its slogan ‘Lowest prices’ for years. In addition to attractive prices, the Belgian family business also has an eye for sustainability. For example, the chain asked Schouten to package their plant-based products more sustainably from now on. A label has replaced the cardboard sleeve, and the tray is now 100% recyclable.

Jumbo supermarkets- Nico Wormgoor

Client case: Jumbo Veggie Chef

The requests we receive vary enormously. As a result, when supermarket chain Jumbo asked us to contribute ideas about new vegetarian products, we were more than enthusiastic!